Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Chew
Red Man – ing45617
The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.
1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man
Grizzly – ing23656
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19082
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Other Smokeless Brands – img35876
Skoal – img18970
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23712
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Red Man – ing45619
The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.
1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man
Grizzly – ing23617
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19083
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Other Smokeless Brands – img35877
Skoal – img18971
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23713
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing23657
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19084
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Other Smokeless Brands – img35878
Skoal – img18972
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23714
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing11139
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19085
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Other Smokeless Brands – img35879
Skoal – img18973
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23715
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing23658
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19086
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img18974
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23716
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing23619
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19087
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Sex Sells – img11782
Tobacco companies know as much as anybody that “sex sells,” and they have no qualms with making use of phallic symbols or with objectifying women to sell their products.
Beginning in the 1880s and lasting well into the 20th century, cigarette manufacturers placed a piece of cardstock inside every pack of cigarettes so the packs would maintain their shape. They soon began including pictures of provocative women in lingerie on the cardstock (as well as images of baseball players, the precursor to collectable baseball cards) in order to attract more men into purchasing the cigarettes. Eroticism continued to play a large role in cigarette advertisements, and by the late 1930s, pin-up girls were frequently used in cigarette advertisements to appeal further to male audiences.
As the advertising business matured over time, so too did its foray into selling products through sex, at times blatantly obvious, and in other moments alluringly subtle. The 1968 Tiparillo advertisements, in the “Should a gentleman offer a Tiparillo” campaign, are shameless in their objectification of women, featuring scantily clad or nearly nude models baring absurd amounts of cleavage. Other tobacco ads exploit the “sex sells” market through innuendo and subliminal messaging. Many ads use phallic imagery to associate tobacco products with masculinity and virility. A 1997 ad for Celestino cigars, for example, features a man holding a giant surfboard, which on the surface resembles a giant cigar; closer inspection reveals that the surfboard/cigar duo is also a phallic symbol, allying the cigar brand with extreme masculinity. Similarly subtle, an ad for Greys cigarettes, from the late 1930s, displays a depiction of a man with a drooping cigarette “before smoking Greys,” and then with an erect cigarette “after smoking greys.” Additionally, the man, who had previously been bald, has managed to grow a full head of hair after smoking the cigarette! An L&M ad from 1962 follows the same tactics; a man’s cigarette sticks straight up as he glances over at a woman, who eyes his cigarette as she sensuously takes one of her own. The slogan below the image reads, “When a cigarette means a lot…”
Perhaps the most recognizable recent campaign to use such techniques is the Joe Camel campaign, which lasted up until 1999; Joe Camel’s face is drawn to resemble a scrotum. More recently still, 21st century Silk Cut admen were masters of subliminal messaging. One Silk Cut ad, for example, features a piece of silk with a hole cut out, a can with a sharp point aimed directly at the hole, and a torn piece of silk hanging off the can’s point to indicate insertion has been made.
This theme merely grazes the surface of the extent to which tobacco advertisements rely on sex to sell their products.
Skoal – img18975
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23717
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing23621
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19088
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img18976
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23718
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing23622
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19089
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img18977
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23719
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing23623
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19090
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Movie Stars – Men – img2383
The 1920s and 1930s saw the heyday of celebrity endorsement, with celebrities hawking everything from soap and pantyhose to canned beans and cars. Tobacco companies were especially fond of celebrity testimonials, enlisting hundreds upon hundreds of celebrities to endorse their tobacco products well into the 1960s. In these advertisements, movie stars, famous singers, athletes, and even socialites graced the pages of popular magazines, editorials, and newspapers printed across the country.
Famous voices, in this case male movie stars, had a particular appeal for cigarette advertisers. The emphasis on a healthy, clear voice in the actor’s line of work was an ideal avenue for portraying cigarettes as healthful, rather than harmful. The concept was that if a famous actor entrusted his voice and throat – his source of revenue – to a cigarette brand, then it must not be so bad! For example, a consumer might see a few ads and muse, “If Perry Como and Big Crosby trust Chesterfield, then it’s good enough for me!” In addition to providing health claims, movie stars were also glamorous and represented a walk of life attractive to consumers who were already invested in tabloids and the lives of the show business elite.
It wasn’t until 1964 that tobacco companies were banned from using testimonials from athletes, entertainers, and other famous personalities who might be appealing to consumers under 21 years of age.
Skoal – img18978
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23720
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing23624
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19091
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img18980
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23721
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing23625
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19092
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img18981
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23728
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing24237
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19093
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img18982
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23729
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing24238
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19094
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img18983
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23722
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing44405
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19095
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20919
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23723
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing44406
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19096
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20920
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23724
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing44407
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19097
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20922
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23725
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing42613
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19098
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20923
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23726
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Grizzly – ing45614
In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1
Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2
Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”
Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”
1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf
Snus – ing19099
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20924
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23727
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Snus – ing19100
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20925
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing19002
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Snus – ing19101
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20926
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23730
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Snus – ing23790
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20927
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23731
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Snus – ing19102
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20928
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23732
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Snus – ing19103
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img20929
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23733
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Snus – ing19104
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
Skoal – img23495
Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1
Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2
Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.
A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.
1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105
Copenhagen – ing23734
Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”
Snus – ing19105
Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2
The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)
In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3
1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.
