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Home / SRITA Press

SRITA Press

Press stories from around the globe featuring materials or research from SRITA.


2023

CNBC “American Greed”
The Rise of JUUL’s Business

New York Times
R.J. Reynolds pivots to new cigarette pitches as flavor ban takes effect

2022

Washington Post
E-cigarette firm Juul settles 5,000 lawsuits amid teen vaping concerns

Stanford Scope
How menthol cigarette ads target Black people, women and teens

NPR
The chase is on: Regulators are slowly cracking down on vapes aimed at teen

NPR
The future of vaping depends on how regulators act now

TCTMD
Big Tobacco Bets on Menthol to Hook Youth, Women, and Blacks

Salon
How schools (and parents) are losing the war against teen vaping

NPR
Proposition 31 passes in California: flavored tobacco will be banned

New York Magazine
The Vaping Industry Has Gone Rogue

Wired
Juul Nears Its Last Gasp—After It Hooked a Generation on Vaping.

New York Times
The loophole that’s fueling a return to teenage vaping

2021

Vanity Fair
We lost when vaping got political

CBS Morning
How companies like Puff Bar have avoided FDA regulation: “The industry can innovate around it”

Marketplace
FDA nears deadline to decide the fate of vapes

The Drum
The FDA approves first e-cigarette products: what it means and what’s next

NPR
FDA nears deadline to decide the fate of vapes

The Lancet
Tobacco industry capitalises on the COVID-19 pandemic

CNN
Vaping debate ‘heating up’ once again

The Drum
Following Juul’s massive court settlement, will e-cigarette marketing get stubbed out

Time Magazine
Juul Is Paying $40 Million to Rebuild Its Reputation. Will It Work?

Bloomberg
Juul Agrees to Stop Marketing to Young People in North Carolina

BuzzFeed News
Why Everyone Started Juuling


2020

Bloomberg
Lawsuit Aims to Ban Menthols, Big Tobacco’s Bait for Black Smokers

CNN Health
US e-cigarette sales rose by nearly 300%, says a new CDC report

CNN Health
Vaping ad tactics ‘exploited’ the pandemic, study says

Washington Post
Vaping companies are marketing their products with a pandemic spin, posing health risks, researchers say

Stanford Medicine
E-cigarette companies use COVID-19 to sell nicotine, study finds

Fair Warning
Controversial E-Cigarette Company Puff Bar Says It’s Suspending U.S. Sales

Public Health Law Center
JUUL & The Guinea Pig generation revisited: Juul’s Spawning of the Youth Vaping Epidemic

Huffington Post
The scary relationship between vaping and Coronavirus

Las Vegas Journal
Las Vegas casinos should ban smoking, health experts say

Drugwatch
How JUUL created a teen vaping epidemic

Kyiv Post
Investigation: IQOS uses Instagram influencers to target youth in Ukraine

The National Law Review
JUUL’s efforts to recruit influencers

The Bureau of Investigative Journalism
The ‘Unsmoke’ screen: the truth behind PMI’s cigarette-free future

Reuters
Inside the Philip Morris campaign to ‘normalize’ a tobacco device

Business Insider
Vintage ads show the hidden legacy of the Marlboro Man. The brand first became popular as a women’s cigarette.

NPR
Massachusetts sues Juul for allegedly marketing to kids

USA Today
Marlboro maker Altria distances itself from vaping giant Juul amid legal scrutiny


2019

The National Law Review
Smoke and Mirrors: Juul Litigation Focuses on Misdirection, Misinformation

Salon
A regulatory haze: Vape marketers are online, creating new headaches for feds

Los Angeles Times
Juul wanted to revolutionize vaping. It took a page from Big Tobacco’s chemical formulas

Philadelphia Inquirer
Apple Nixes Vape-Related Apps for iPhone Users

Canadian Broadcast Company (CBC)
JUUL dominates vaping industry despite critics

WIRED
FDA Permits the Sale of a New Smoking Device. Is It Safe?

The Face (United Kingdom)
Exploring the science behind the vaping deaths

USA Today
Juul suspends all US sales of fruity e-cigarettes amid scrutiny

Portland Mercury
Oregon’s E-Cigarette Problems Go Beyond the Vape Ban

Forbes
‘E-Cigarettes Are Bad News’: Researchers Link Them To Cancer In Mice

CNN Michael Smerconish
Expert testifies JUUL founders used big tobacco tactics

Penn Live, Patriot News
Are your kids vaping? It may be hard to tell, but here’s what to look for
https://www.pennlive.com/news/2019/10/are-your-kids-vaping-it-may-be-hard-to-tell-but-heres-what-to-look-for.html

NPR
As Pressure From Regulators Increases, Juul Shifts Its Strategy
https://www.npr.org/2019/10/02/766568859/juul-turns-to-lobbying-public-relations-as-pressure-increases-from-regulators

Penn Live, Patriot News
Are your kids vaping? It may be hard to tell, but here’s what to look for
https://www.pennlive.com/news/2019/10/are-your-kids-vaping-it-may-be-hard-to-tell-but-heres-what-to-look-for.html

Sirius XM POTUS Channel
Michael Smerconish of CNN 30 minute interview
https://www.facebook.com/smerconish/videos/434722384064830/?__tn__=-R

Bloomberg
Juul Is Stuck Between a Rock and a Hard Place, Stanford’s Jackler Says
https://www.bloomberg.com/news/videos/2019-09-24/juul-is-stuck-between-a-rock-and-a-hard-place-stanford-s-jackler-says-video

LA Times
Studies show how Juul exploited social media to get teens to start vaping
https://www.latimes.com/business/story/2019-09-24/hiltzik-juul-target-teens

Bloomberg
Vaping pioneer Juul asks agency to block pod-making compettitors
https://www.bloomberg.com/news/articles/2019-09-24/vaping-pioneer-juul-asks-agency-to-block-pod-making-competitors?utm_source=google&utm_medium=bd&cmpId=google

San Franciscio Chronicle
Open Forum: How to impose a Big Tobacco-proof ban on vaping flavors
https://www.sfchronicle.com/opinion/openforum/article/Open-Forum-How-to-impose-a-Big-Tobacco-proof-ban-14458822.php?psid=lYrdX

Time Magazine
How Juul Hooked Kids and Ignited a Public Health Crisis
https://time.com/5680988/juul-vaping-health-crisis/

MSNBC
New York moves to ban flavored e-cigarettes
http://www.msnbc.com/katy-tur/watch/new-york-moves-to-ban-flavored-e-cigarettes-69069893980

NPR Weekend Edition
Vaping And Cigarette Ads
https://www.npr.org/2019/09/15/760936463/vaping-and-cigarette-ads

The Sunday Times (London)
Health fears over vaping fail to halt ‘nicotine arms race’
https://www.thetimes.co.uk/article/health-fears-over-vaping-fail-to-halt-nicotine-arms-race-vssnb8f36

Wired
FDA Says Juul Can’t Claim to Be Safer Than Cigarettes
https://www.wired.com/story/fda-juul-cant-claim-safer-cigarettes/

Buzzfeed News
Experts Have A Few Different Theories For What’s Behind The Outbreak Of Vaping Illnesses
https://www.buzzfeednews.com/article/danvergano/vaping-lung-illness-mystery-causes

Rolling Stone
Michigan Just Became the First State to Ban Flavored Vapes. Will It Actually Work?
https://www.rollingstone.com/culture/culture-news/michigan-bans-flavored-ecigarettes-879922/

Mother Jones
Juul’s Campaign to Raise the Tobacco Age Is More Complicated Than It Seems
https://www.motherjones.com/politics/2019/08/juuls-campaign-to-raise-the-tobacco-age-is-more-complicated-than-it-seems/

Yahoo Finance
Juul’s CEO and a Stanford researcher, under oath, disagree on a crucial conversation
https://finance.yahoo.com/news/juul-ceo-advertising-133520764.html

CNN
Adults who vape are more likely to quit cigarettes, study finds
https://www-m.cnn.com/2019/07/15/health/e-cigarettes-quit-smoking-study/index.html?r=https%3A%2F%2Fwww.cnn.com%2Fhealth

Mass Live
‘It infects social groups:’ Vaping and e-cigarette use in schools skyrockets; why you should care
https://www.masslive.com/politics/2019/07/it-infects-social-groups-vaping-and-e-cigarette-use-in-schools-skyrockets-why-you-should-care.html

NPR
Juul Doesn’t Need To Advertise To Young People. Everyone Else Is Doing It For Them
https://www.npr.org/sections/health-shots/2019/07/03/738209356/juul-doesnt-need-to-advertise-to-young-people-everyone-else-is-doing-it-for-them

CNN
#Juul: Study makes the case for stricter regulation on e-cigarette marketing
https://www.cnn.com/2019/07/03/health/juul-social-media-study/index.html

New York Times
Scientists Wanted: Recruited by Juul, Many Researchers Say No
https://www.nytimes.com/2019/05/27/health/juul-ecigarettes-science.html

Yahoo Finance
Juul exposed: How Big Vape took a page from Big Tobacco’s old ad playbook
https://finance.yahoo.com/news/juul-advertising-tobacco-lawsuits-115746073.html

Wall Street Journal
How Juul took a page from big tobacco’s playbook
https://www.wsj.com/video/how-juul-took-a-page-from-big-tobacco-playbook/80048489-676D-47BC-9D6A-A2E6BE4712B9.html?mod=searchresults&page=1&pos=9

The Verge
Why big tobacco and big vape love comparing nicotine to caffeine
https://www.theverge.com/2019/4/26/18513312/vape-tobacco-big-companies-nicotine-caffeine-comparison-drugs-chemicals

San Francisco Chronicle
Mounting lawsuits against Juul reminiscent of early tobacco litigation
https://www.sfchronicle.com/business/article/Mounting-lawsuits-against-Juul-reminiscent-of-13783089.php

San Francisco Chronicle
Why Juul is thriving despite the crackdown on youth vaping
https://www.sfchronicle.com/business/article/Why-Juul-is-thriving-despite-the-crackdown-on-13746124.php

NBC2
FDA investigating possible link between seizures and vaping
https://www.nbc-2.com/story/40256531/fda-investigating-possible-link-between-seizures-and-vaping

Insider
Juul may have pushed rival e-cigarette brands to compete in a ‘nicotine arms race,’ study says
https://www.thisisinsider.com/juul-high-nicotine-levels-salt-technology-ecigarettes-2019-2

CNN
Study: E-cigarette maker Juul triggers nicotine ‘arms race’
https://www.cnn.com/videos/health/2019/02/07/e-cigarettes-juul-nicotine-arms-race-sanjay-gupta-pkg-vpx-newday.cnn

Fortune
Juiced-Up Juul Pods Caused ‘Nicotine Arms Race’ in E-Cig Industry, Study Says
http://fortune.com/2019/02/07/juul-nicotine-levels-ecigs-teen-vaping/

The Verge
Juul’s imitators are copying the popular vape’s high nicotine levels
https://www.theverge.com/2019/2/8/18217738/juul-vape-nicotine-salts-electronic-cigarette-competitors

Stanford University
5 Questions: Robert Jackler says Juul spurs ‘nicotine arms race’
https://med.stanford.edu/news/all-news/2019/02/5-questions-robert-jackler-says-juul-spurs-nicotine-arms-race.html

Wired
JUUL’S answer to its PR crisis? The Millennial Marlboro Man
https://www.wired.com/story/juuls-answer-pr-crisis-millennial-marlboro-man/

Vox
The vape company Juul said it doesn’t target teens. Its early ads tell a different story.
https://www.vox.com/2019/1/25/18194953/vape-juul-e-cigarette-marketing

Ohio State University Lantern
Safe smoking alternative e-cigarette revealed as dangerous and addictive
https://www.thelantern.com/2019/01/safe-smoking-alternative-e-cigarette-revealed-as-dangerous-and-addictive/

Canadian Medical Association Journal
New vaping products with techy allure exploding in popularity among youth
https://cmajnews.com/2019/01/22/new-vaping-products-with-techy-allure-exploding-in-popularity-among-youth-cmaj-109-5710/


2018

CNN
#JUUL: How social media hyped nicotine for a new general
https://www.cnn.com/2018/12/17/health/juul-social-media-influencers/index.html

The Atlantic
Juul’s a Business, and They’re Behaving Like a Business’
https://www.theatlantic.com/health/archive/2018/11/juul-atonement-tour-addicted-teens/577072/

Washington Post
E-cigarette maker Juul targeted teens with false claims of safety, lawsuit says
https://www.washingtonpost.com/news/to-your-health/wp/2018/07/30/e-cigarette-maker-juul-targeted-teens-with-false-claims-of-safety-lawsuit-claims/?utm_term=.bbe9fa0c0af8

Forbes
The Disturbing Focus Of Juul’s Early Marketing Campaigns
https://www.forbes.com/sites/kathleenchaykowski/2018/11/16/the-disturbing-focus-of-juuls-early-marketing-campaigns/#5d0cb17914f9

Smithsonian
Ads for E-Cigarettes Today Hearken Back to the Banned Tricks of Big Tobacco
https://www.smithsonianmag.com/history/electronic-cigarettes-millennial-appeal-ushers-next-generation-nicotine-addicts-180968747/

NBC News
How e-cigarettes like the Juul are co-opting the language of wellness
https://www.nbcnews.com/think/video/how-e-cigarettes-like-the-juul-are-co-opting-the-language-of-wellness-1259469891755?v=railb&

Business Insider
See how Juul turned teens into influencers and threw buzzy parties to fuel its rise as Silicon Valley’s favorite e-cig company
https://www.businessinsider.com/stanford-juul-ads-photos-teens-e-cig-vaping-2018-11

Forbes
E-Cigs Addicting The Masses: ‘We Are Experimenting On Teenagers’ Lungs,’ Warns Stanford Professor
https://www.forbes.com/sites/roomykhan/2018/08/10/e-cigarettes-addicting-the-masses-stanford-professor-warns-we-are-experimenting-on-teenagers-lungs/#1be7047bf8c8

San Francisco Chronicle
Hypocrisy worthy of a Big Tobacco company
https://www.sfchronicle.com/opinion/openforum/article/Hypocrisy-worthy-of-a-Big-Tobacco-company-13490486.php

MedPage
Health Groups, Lawmakers Sound Alarm on JUUL E-Cigarettes
https://www.medpagetoday.com/pulmonology/smoking/72416

State Press
Health concerns over juuling aren’t going away soon
http://www.statepress.com/article/2018/03/spmagazine-dangers-of-juuling

Stanford University
Stealth vaping fad hidden from parents, teachers
https://scopeblog.stanford.edu/2018/09/19/stealth-vaping-fad-hidden-from-parents-teachers/

Stanford University
Tobacco products promoted on Facebook despite policies
https://med.stanford.edu/news/all-news/2018/04/tobacco-products-promoted-on-facebook-despite-policies.html

The Outline
No wonder the teens are vaping: A study shows Facebook is doing a bad job of policing tobacco-adjacent ads, even in accordance with its own policies.
https://theoutline.com/post/4061/no-wonder-the-teens-are-vaping?zd=1&zi=iuife5ys

Reuters
Special Report: Juul copycats flood e-cig market, despite FDA rule
https://www.reuters.com/article/us-vaping-regulation-juul-specialreport/special-report-juul-copycats-flood-e-cig-market-despite-fda-rule-idUSKCN1M418W

CNN
Court-ordered ‘corrective statements’ to appear on cigarette boxes
https://www.cnn.com/2018/11/21/health/cigarette-box-statements-bn/index.html

The Telegraph
Loophole allows cigarettes to be sold on Facebook
https://www.telegraph.co.uk/news/0/loophole-allows-cigarettes-sold-facebook/

MedPage Today
JUUL Maker Vows to Combat Teen Use of E-Cigarette
https://www.medpagetoday.com/pulmonology/smoking/72573

Metro UK
These are the adverts that told people smoking was good for them
https://metro.co.uk/2018/09/12/these-are-the-insane-adverts-that-told-people-smoking-was-good-for-them-7936951/

ABC News
FDA Pumps Money Into Campaign to Counter Tobacco Use in LGBT Community
https://abcnews.go.com/US/fda-pumps-money-campaign-counter-tobacco-lgbt-community/story?id=38822727

MedPage Today
E-Cig Maker Says Flavor Ban Will Harm Smokers Aiming to Quit
https://www.medpagetoday.com/pulmonology/smoking/74391

Times Square Chronicle
How Vaping Culture is Contextualized on Social Media
https://t2conline.com/how-vaping-culture-is-contextualised-on-social-media/

Legal Reader
Lawsuits Allege JUUL is Deceptively Marketing Products to Teens
https://www.legalreader.com/lawsuits-allege-juul-deceptively-marketing-teens/

Stanford University
Stanford tobacco researcher weighs in on JUUL
https://scopeblog.stanford.edu/2018/11/15/stanford-tobacco-researcher-weighs-in-on-juul/

The History Channel
When Cigarette Companies Used Doctors to Push Smoking
https://www.history.com/news/cigarette-ads-doctors-smoking-endorsement


2017

Reuters
Dozens of alcohol-flavored tobacco products may lure teens
https://www.reuters.com/article/us-health-flavors-tobacco-teens/dozens-of-alcohol-flavored-tobacco-products-may-lure-teens-idUSKCN1BW2XH

CNN
Should the FDA prohibit filtered cigarettes?
https://www.cnn.com/2017/05/24/health/light-cigarettes-filters-lung-cancer-study/index.html

NBC
E-Cigarettes: The Health Risks of Vaping. If you think your vaping habit is harmless, think again.
https://www.nbcnews.com/better/health/better-cigarettes-vaping-comes-its-own-set-health-risks-ncna819716

CNN
Big Tobacco’s court-ordered ads make their debut
https://www.cnn.com/2017/11/21/health/tobacco-ads-court-order-bn/index.html

CNN
The history of tobacco health claims
https://www.cnn.com/2017/05/24/health/gallery/tobacco-health-claims-history/index.html


2016

Sacramento Bee
Could Big Tobacco take over pot like it did e-cigs?
https://www.sacbee.com/opinion/op-ed/soapbox/article120547123.html

Stanford Scope Blog
New landscape for e-cigarettes: Stanford tobacco expert weighs in on new FDA regulations
https://scopeblog.stanford.edu/2016/05/06/new-landscape-for-e-cigarettes-stanford-tobacco-expert-weighs-in-on-new-fda-regulations/

Stanford Scope Blog
E-cigarette brands make unvalidated claims their product helps people quit smoking
https://scopeblog.stanford.edu/2016/09/15/e-cigarette-brands-make-unvalidated-claims-their-product-helps-people-quit-smoking/


2015

Dr. Robert K. Jackler: E-cigarettes pose alarming risks for children
https://www.mercurynews.com/2015/04/24/dr-robert-k-jackler-e-cigarettes-pose-alarming-risks-for-children/

Stanford University
Physicians testified for tobacco companies against plaintiffs with head, neck cancers
https://med.stanford.edu/news/all-news/2015/07/physicians-testified-for-tobacco-companies-against-plaintiffs.html

Stanford Daily
Research shows e-cigarettes target teens, may not help with quitting
https://www.stanforddaily.com/2015/11/04/research-shows-e-cigarettes-target-teens-may-not-help-with-quitting/


2014

New York Times
Dire Warnings by Big Tobacco on E-Smoking
https://www.nytimes.com/2014/09/29/business/dire-warnings-by-big-tobacco-on-e-smoking-.html

Stanford Scope Blog
Menthol cigarettes: How they’re being used by and marketed towards African Americans
https://scopeblog.stanford.edu/2014/04/14/menthol-cigarettes-how-theyre-being-used-and-marketed-towards-african-americans/

Stanford University
High school interns bring curiosity and open minds to Stanford labs
https://news.stanford.edu/news/2014/july/high-school-interns-072314.html

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