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Stanford Research into the Impact of Tobacco Advertising

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SRITA Publications

Publications based on research from the SRITA collection.

Research Papers

Two Papers Analyzing the “Non-Menthol” Cigarettes Introduced by RJ Reynolds (Camel, Newport) and ITG (Kool) in an effort to Escape the California Flavor Ban:
Scientific Basis for Concluding the Newly Introduced California “Non-Menthol” Cigarettes Have a Characterizing Flavor. Jackler RK, Glantz SA, Lempert LK. March 1, 2023.

The Marketing of Newly Introduced “Non-Menthol” Cigarettes in California Expressly Communicate to Consumers the Presence of a Characterizing Flavor. SRITA Research Paper. Jackler RK. March 1, 2023.

Advertising Created & Continues to Drive the Menthol Tobacco Market: Methods Used by the Industry to Target Youth, Women, & Black Americans. Jackler RK, Ramamurthi D, Willett J, Chau C, Muoneke M, Zeng A, Chang M, Chang E, Bahk JR, Ramakrishnan A. SRITA Research Paper. October 4, 2022. 
Full Report: high-resolution PDF link (1.62Gb) / low-resolution PDF link (46.4Mb)
Executive Summary: high-resolution PDF link (6.2Mb)

Marketing of “Tobacco-Free” and “Synthetic Nicotine” Products. Ramamurthi D, Chau C, Lu Z, Rughoobur I, Sanaie K, Krishna P, Jackler RK. SRITA Research Paper. March 8, 2022.

Propaganda Crusades by Philip Morris International & Altria: “Smoke-Free Future” & “Moving Beyond Smoke” Campaigns.  Jackler RK.  SRITA Research Paper. March 2, 2022. 

Global Marketing of IQOS The Philip Morris Campaign to Popularize “Heat Not Burn” Tobacco.  Jackler RK, Ramamurthi D, Axelrod A, Jung JK, Louis-Ferdinand NG, Reidel JE, Yu AWY, Jackler LM, Chau C.   SRITA Research Paper. February 21, 2020. 

Graph: Rapid Growth of JUUL Hashtags After the Company Ceased Social Media Promotion. Jackler RK, Ramamurthi D, Louis-Ferdinand N.   SRITA Research Paper – Graph. February 20, 2020.

Rapid Growth of JUUL Hashtags After the Company Ceased Social Media Promotion.  Jackler RK, Ramamurthi D, Louis-Ferdinand N.  SRITA Research Paper. July 22, 2019. 

JUUL Advertising Over its First Three Years on the Market. Jackler RK, Chau C, Getachew BD, Whitcomb MM, Lee-Heidenreich J, Bhatt AM, Kim-O’Sullivan SHS, Hoffman ZA, Jackler LM, Ramamurthi D.   SRITA Research Paper. January 31, 2019. 

Journal Articles

Ramamurthi D, Chau C, Berke HY, Tolba AM, Yuan L, Kanchan V, Santos G, Jackler RK. Flavour Spectrum of the Puff Family of Disposable e-Cigarettes. Tobacco Control. 2022;0:1-7. doi: 10.1136/tobaccocontrol-2021-056780.

Liu J, Ramamurthi D, Halpern-Felsher B. Inside the adolescent voice: A qualitative analysis of the appeal of different tobacco products. Tobacco Induced Diseases. 2021;19:15. doi: 10.18332/tid/132856.

Qian ZJ, Hill MJ, Ramamurthi D, Jackler RK. Promoting Tobacco Use Among Students: The U.S. Smokeless Tobacco Company College Marketing Program. Laryngoscope. 2020 Nov 13. doi: 10.1002/lary.29265. Epub ahead of print. 

Ramamurthi D, Chau C, Jackler RK. Exploitation of the COVID-19 pandemic by e-cigarette marketers. Tobacco  Control. 2020. doi:10.1136/tobaccocontrol-2020-055855

Fielding-Singh P, Brown-Johnson C, Oppezzo M, Das S, Jackler R, Prochaska JJ. E-Cigarettes: Harmful or Harm-Reducing? Evaluation of a Novel Online CME Program for Health Care Providers. Journal of General Internal Medicine. 2020 Jan;35(1):336-340. doi: 10.1007/s11606-019-05388-7. 

Wong SL, Epperson AE, Rogers J, Castro RJ, Jackler RK, Prochaska JJ.A multimodal assessment of tobacco use on a university campus and support for adopting a comprehensive tobacco-free policy. Preventive Medicine. 2020;133:106008. doi: 10.1016/j.ypmed.2020.106008. 

Jackler RK, Ramamurthi D. “Nicotine Arms Race: JUUL and the High-Nicotine Product Market.” Tobacco Control.  2019: 623–28. https://doi.org/10.1136/tobaccocontrol-2018-054796.

Ramamurthi D, Chau C, Jackler RK. “JUUL and Other Stealth Vaporisers: Hiding the Habit from Parents and Teachers.” Tobacco Control.  2019: 610–16. https://doi.org/10.1136/tobaccocontrol-2018-054455.

Kong G, LaVallee H, Rams A, Ramamurthi D, Krishnan-Sarin S. Promotion of vape tricks on YouTube: content analysis. Journal of Medical Internet Research. 2019;21:e12709.doi: 10.2196/12709.

Kim M, Ling PM, Ramamurthi D, Halpern-Felsher B. Youth’s Perceptions of E-cigarette Advertisements with Cessation Claims. Tobacco Regulatory Science. 2019 Mar 1;5:94-104.doi: 10.18001/TRS.5.2.1.

McKelvey K, Baiocchi M, Ramamurthi D, McLaughlin S, Halpern-Felsher B. Youth say ads for flavored e-liquids are for them. Addictive Behaviors. 2019;91:164-70. doi: 10.1016/j.addbeh.2018.08.029.

McKelvey K, Baiocchi M, Lazaro A, Ramamurthi D, Halpern-Felsher B. A cigarette pack by any other color: Youth perceptions mostly align with tobacco industry-ascribed meanings. Preventive Medicine Reports. 2019. doi: 10.1016/j.pmedr.2019.100830.

Jackler RK, Ayoub NF. “‘Addressed to You Not as a Smoker… but as a Doctor’: Doctor-Targeted Cigarette Advertisements in JAMA: Doctor-Targeted Tobacco Advertisements.” Addiction. 2018:  113: 1345–63.https://doi.org/10.1111/add.14151.

Jackler RK, VanWinkle CK, Bumanlag IM,  Ramamurthi D. “Alcohol-Flavoured Tobacco Products.” Tobacco Control. 2018: 294–300. https://doi.org/10.1136/tobaccocontrol-2016-053609.

Jackler RK, Li VY, Cardiff RA, Ramamurthi D. Promotion of tobacco products on Facebook: policy versus practice. Tobacco Control. 2019;28:67-73. https://doi.org/10.1136/tobaccocontrol-2017-054175.

Jackler RK, Ramamurthi D. Unicorns cartoons: marketing sweet and creamy e-juice to youth. Tobacco Control. 2017;26:471-5. https://doi.org/10.1136/tobaccocontrol-2016-053206.

Ramamurthi D, Gall PA, Ayoub N, Jackler RK. Leading-brand advertisement of quitting smoking benefits for e-cigarettes. American Journal of Public Health. 2016;106:2057-63. https://doi.org/10.2105/AJPH.2016.303437.

Ramamurthi D, Fadadu RP, Jackler RK. Electronic cigarette marketers manipulate antitobacco advertisements to promote vaping. Tobacco Control. 2016;25:720-2. https://doi.org/10.1136/tobaccocontrol-2015-052661.

Jackler, RK. “Testimony by Otolaryngologists in Defense of Tobacco Companies 2009 –2014.” The Laryngoscope. 125: 2722-29.  https://doi.org/10.1002/lary.25432.

Jackler, RK.  “Chocolate-flavored nicotine.  Taming the ‘wild west’ of electronic cigarettes.”  San Francisco Medicine  87 (2014): 114-116. 

Jackler RK, Samji HA. “The Price Paid: Manipulation of Otolaryngologists by the Tobacco Industry to Obfuscate the Emerging Truth That Smoking Causes Cancer.” The Laryngoscope. 2012: 75–87. https://doi.org/10.1002/lary.22358.

Lum KL, Polansky JR, Jackler RK, Glantz SA. Signed, sealed and delivered:“big tobacco” in Hollywood, 1927–1951. Tobacco Control. 2008;17:313-23.. https://doi.org/10.1136/tc.2008.025445.

Samji HA, Jackler RK. “Not one single case of throat irritation”: misuse of the image of the otolaryngologist in cigarette advertising. The Laryngoscope. 2008;118:415-27 https://doi.org/10.1097/MLG.0b013e31815ad5c6.