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Stanford Research into the Impact of Tobacco Advertising

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Skoal – img18939

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing23689

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing23476

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23628

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing5877

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18940

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing5863

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing18996

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23629

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19064

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18941

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing5864

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing5858

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23630

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19065

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18943

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing23682

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing5859

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23631

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19066

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18944

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing23683

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing18997

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23632

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19067

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18945

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing5865

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing18998

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23633

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19068

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18946

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing14554

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing18999

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23634

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19069

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18947

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing14553

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing23477

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23635

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19070

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18948

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing19006

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing23478

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23636

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19071

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18949

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing23692

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing23479

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23637

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19072

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18950

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing23698

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing23480

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23638

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19073

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18951

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing23694

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing23481

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23639

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing19074

by

Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18952

by

Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing23695

by

Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”

Red Man – ing23482

by

The Red Man brand of chewing tobacco was first introduced to the US in 1904. Promotional activities tied-in with rural and outdoor sporting events was a main stay of Red Man’s marketing strategy. From 1952 to 1955, Red Man produced a series of baseball cards, the only tobacco company to do so after 1920. The sets are valuable due to the appearance of top players including Stan Musial, Yogi Berra and Willie Mays.1 Red Man also sponsored other sporting events such as Red Man All-American Pulling Series,” a tractor pulling competition and the “Red Man All-American Bass Championship”, a fishing competition.

1. Wikipedia. (2017). Red Man. Available at https://en.wikipedia.org/wiki/Red_Man

Grizzly – ing23640

by

In 2015, 25.3% of high school students reported current use of any tobacco product and 6% reported use of smokeless tobacco. Among middle school students, 7.4% reported use of any tobacco product and 1.8% reported use of a smokeless tobacco.1

Grizzly, owned by Reynolds American Inc, has the largest market share of moist smokeless brands.2 It is the most popular brand of moist snuff among adolescents.3Grizzly products are available in natural, mint, and wintergreen flavors. The 1.2-ounce Grizzly Long-Cut Wintergreen rang up the most dollar and unit sales in large chain stores. 2

Most Grizzly ads are targeted at men. The ads refer to outdoor adventures such as hunting and fishing. Use of models are limited in these ads. The main focus of the ad is on the Grizzly cans and the accompanying slogan. In this section, you will find Grizzly ads targeted at teens that send the message that you can’t be a real man without chewing Grizzly. Example includes, “May cause the urge to act like a man,” and “Coasters are for people who put their drink down.”

Recently, Grizzly has run a series of advertisements with the tagline “tellin’ it like it is.” This series of ads uses sarcastic phrases as advice about how to be “manly” or “macho.” Examples of ads from this campaign include, “Out here, firewood does not come pre-bundled.” Another ad states, “Women have shoes. Men have miter saws.”

1. Singh T, Arrazola RA, Corey CG, et al. Tobacco Use Among Middle and High School Students — United States, 2011–2015. MMWR Morb Mortal Wkly Rep 2016;65:361–367. DOI: http://dx.doi.org/10.15585/mmwr.mm6514a1.
2. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
3. Tobacco Free Kids. (2015). Still Seeking Replacements: How Big Tobacco Targets Kids Today. Available at http://www.tobaccofreekids.org/microsites/replacements/assets/2015_03_17_marketing_report.pdf

Snus – ing5878

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Camel snus is the market leader among snus products in the US.1 Snus is a form of chewing tobacco that is placed between the lip and the gum. The tobacco is pasteurized and not fermented. It contains less moisture than moist snuff and does not require the use to spit it out.2

The Camel snus ads shifted the focus from traditional smokeless tobacco ads (i.e. blue collar workers) to urban sophisticates.3 Examples of the advertisements include ads with messages such as “hunting-friendly; fishing-friendly” and “haven’t seen a deer in hours-friendly.” The ads also subliminally suggested that individuals could use snus where smoking is restricted (e.g., freedom from smokers, enjoy taxicabs, subways, and bar-hopping, NYC smokers enjoy freedom without the flame.)

In 2009, Camel introduced a new series of snus ads with the slogan “Break Free.” Examples of such ads are“before, during, and after boldly go everywhere; one size should never fit all.” The break free ads were ambiguous in their message. A content analysis of the Camel Snus break free campaign suggested that some of the messages could be taken to refer to a change in use of smokeless tobacco while other messages could be a call for an adolescent to act independently from parents or from the mainstream youth or adult population.” For instance, some adolescents may readily relate to the rebellious tone of advertisements, such as “Keep making noise” or “Be hear not hearded.”3

1. CSP daily. (2016). Where the gains are. Available at http://www.cspdailynews.com/category-data/cmh/tobacco/tobacco-smokeless-2016
2. Winston-Salem Journal. (2013). R.J. Reynolds unveils larger pouch for Camel Snus. Available at http://www.journalnow.com/business/business_news/local/r-j-reynolds-unveils-larger-pouch-for-camel-snus/article_6b32ac68-1431-11e3-b6c1-0019bb30f31a.html
3. Timberlake, David S., et al. “A content analysis of Camel Snus advertisements in print media.” Nicotine & Tobacco Research (2011): ntr020.

Skoal – img18953

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Smokeless tobacco product use and promotions are on the rise in the United States. Several factors have contributed to the growth in the smokeless tobacco market including availability of flavors, attractive pricing and availability to use anywhere.1

Skoal, which is owned by US Smokeless Tobacco Co., is the third most popular smokeless tobacco product in the US with a market share of 19.8%. Skoal is available in several flavors apart from natural tobacco including mint, wintergreen, peach, vaniall, berry, apple, and cherry. Internal tobacco documents show that as early as 1968, Skoal representatives understood the appeal of flavors among adolescents. A meeting summary quotes a Skoal representative commenting on the addition of candy flavoring to skoal. “Cherry Skoal is for somebody who likes the taste of candy, if you know what I mean.” “Starter” products are the first step on the so-called “graduation” process from beginner-strength to stronger smokeless products.”2

Skoal ads commonly appealed to sociability, masculinity, and individuality. The ads were marketed towards males. Even when the ads included women, the female models were there to attract men. Examples of such ads include the 12 pages of advertising that Skoal purchased in Playboy that had scantily dressed female models lying on cans of skoal.

A content analysis of Skoal ads found that many of the ads emphasized pleasure and were targeted to young boys. These ads featured young men relaxing by a campfire or taking thrill rides on ATVs – themes and images likely to appeal to teenage boys. The message of these ads were that in order to have fun you need to chew skoal.2 The Skoal ads appeared in recent issues of publications popular among young men and teen boys, including Sports Illustrated, Car and Driver and Maxim.

1. Delnevo, Cristine D., et al. “Examining market trends in the United States smokeless tobacco use: 2005–2011.” Tobacco Control 23.2 (2014): 107-112.
Tobacco Free Kids.(1997) Tobacco-Free Kids Questions U.S. Tobacco Decision to Remove Skoal Name from Rock Concert Ads. Available at http://www.tobaccofreekids.org/press_releases/post/id_0105

Copenhagen – ing23693

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Copenhagen is a brand of smokeless tobacco owned by Altria. Similar to other brands of chewing tobacco, advertisements for Copenhagen are primarily aimed at rugged, outdoorsy men and young boys. The ads feature rural and outdoor settings, men in cowboy hats, or macho men taking on tough tasks. An example includes a Copenhagen ad featuring an image of a cowboy working in the rain. “Some men never compromise. They Cope.” Another ad features the rough hands of a man dipping into a can of Copenhagen. The text reads, “”Real men know you don't just count the years, but make the years count.”