SRITA

Stanford Research into the Impact of Tobacco Advertising

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Cigs vs eCigs Doctors – img9829

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  • Collection: Cigs vs. eCigs
  • Theme: Cigs vs eCigs Doctors
  • Campaign: “Not One Single Case of Throat Irritation”
  • Brand: Camel
  • Company: R. J. Reynolds Tobacco Company
  • Publish Year: 1947

Doctors, Dentists & Nurses – img21192

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  • Collection: Doctors, Dentists & Nurses
  • Campaign: "Leading Nose and Throat Specialists"
  • Brand: Camel, Old Gold, Kool, Chesterfield, Philip Morris, Spud
  • Company: R.J. Reynolds Tobacco Company, Lorillard Tobacco Company, Liggett & Myers Tobacco Company, Philip Morris, Axton-Fisher Tobacco Company
  • Publish Year: 1931

20,679 Physicians – img45666

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  • Collection: Doctors Smoking
  • Theme: 20,679 Physicians
  • Brand: Lucky Strike
  • Company: American Tobacco Company

…to smoke a particular brand, then it must be safe. Unlike with celebrity and athlete endorsers, the doctors depicted were never specific individuals, because physicians who engaged in advertising would risk losing their license. (It was contrary to accepted medical ethics at the time for…

T-Zone – img2911

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  • Collection: For your Throat
  • Theme: T-Zone
  • Campaign: "More Doctors Smoke Camels than any other Cigarette"
  • Brand: Camel
  • Company: R. J. Reynolds Tobacco Company
  • Publish Year: 1947

…beautiful, young woman (sometimes a man) smiling a white-toothed grin (as opposed to the yellow teeth which result from smoking), with a block-letter “T” traced over her mouth and throat area. The ”T-Zone” campaign was often combined with the “More Doctors Smoke Camels” campaign and…