IQOS stores cement the brand’s image as design centered and fashionable. The stores take their design cues from Apple, with similar light wood interiors, open floor plans, big windows, and a minimalistic focus on just their product. Furniture in bold, solid colors matches the rainbow of customizable IQOS cases on display. It’s clear that the designers want visitors to take their time inside: even for stores that are not a combination shopping spot and café, as exist in some countries, there’s generally complimentary coffee, ample seating, and room to take one’s fill of Instagram photos. The stores sometimes double as event spaces, especially for launch parties, which gives Philip Morris International another opportunity to pair its device with what’s trendy among youth─for example, in Armenia and Russia, event catering included multicolored macarons alongside more traditional champagne. All in all, the styling of IQOS stores creates the feeling of an exclusive, high-end experience available only through its tobacco product.
Heated Tobacco
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IQOS Retail – img41108
Brand Extensions – img42163
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42164
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42165
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42166
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42167
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42168
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42169
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42170
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42171
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42172
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42173
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42174
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42175
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42176
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42177
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42178
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42179
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42180
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42181
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42182
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42183
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42184
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42185
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42186
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42187
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42188
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42189
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42190
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42191
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42192
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
Brand Extensions – img42193
IQOS uses brand extensions, or items that carry the IQOS name but are not the device itself, to expand its marketing reach outside of tobacco and associate its devices with fashion, art, and status. Its most extensive program, the “Qollection,” is a fashion line run through the IQOS Qreator Space in Romania. New clothing and accessories from this program are released every one or two months, and they vary from refined and elegant to brightly colored and patently youthful. Another Romanian program partners with artists to make high end items, like leather automotive gloves and streetwear sweatshirts patterned with a smoky IQOS design, which are then promoted on Instagram. In both of these programs, IQOS stresses its “support for creators,” making its art-based advertising seem altruistic while targeting fashion-minded young people. Another standout Romanian extension is its hummingbird-patterned heels. Promoted on social media with the hashtag #iqosonheels, the shoes were a gift to VIPs in the IQOS rewards program, making them an exclusive and desirable status symbol. Along with collaborating with artists, IQOS sponsors art and fashion shows like the Panter&Tourron Passages art exhibition in Italy and the We Love Flamenco fashion show in Spain. These shows do not result in a salable item for IQOS like other collaborations do, but its name is attached to them, associating the device with high culture and generating publicity among those who might not otherwise hear of IQOS, including non-smokers and young people.
