In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. One of the earliest successful Turkish cigarettes, Mecca was introduced by the Kinney Bros. Tobacco Company in 1878. The cigarette was named after the Muslim city of holy pilgrimage, Mecca, tying the cigarette closely to the exotic East. The American Tobacco Company acquired the Mecca brand in 1911 through the dissolution of the Cigarette Trust, accounting for the high quality of the Mecca advertisements in the following years. Mecca, along with other Turkish cigarette brands, referenced the “Oriental” roots of their Turkish tobacco blends through brand name, pack art and advertising images. In particular, many Mecca ads featured elegant, exotic turbaned men with heavy mustaches. The ads made use of vibrant, luxurious colors and imagery.
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In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. One of the earliest successful Turkish cigarettes, Mecca was introduced by the Kinney Bros. Tobacco Company in 1878. The cigarette was named after the Muslim city of holy pilgrimage, Mecca, tying the cigarette closely to the exotic East. The American Tobacco Company acquired the Mecca brand in 1911 through the dissolution of the Cigarette Trust, accounting for the high quality of the Mecca advertisements in the following years. Mecca, along with other Turkish cigarette brands, referenced the “Oriental” roots of their Turkish tobacco blends through brand name, pack art and advertising images. In particular, many Mecca ads featured elegant, exotic turbaned men with heavy mustaches. The ads made use of vibrant, luxurious colors and imagery.
Mecca – img6382
In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. One of the earliest successful Turkish cigarettes, Mecca was introduced by the Kinney Bros. Tobacco Company in 1878. The cigarette was named after the Muslim city of holy pilgrimage, Mecca, tying the cigarette closely to the exotic East. The American Tobacco Company acquired the Mecca brand in 1911 through the dissolution of the Cigarette Trust, accounting for the high quality of the Mecca advertisements in the following years. Mecca, along with other Turkish cigarette brands, referenced the “Oriental” roots of their Turkish tobacco blends through brand name, pack art and advertising images. In particular, many Mecca ads featured elegant, exotic turbaned men with heavy mustaches. The ads made use of vibrant, luxurious colors and imagery.
Mecca – img6383
In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. One of the earliest successful Turkish cigarettes, Mecca was introduced by the Kinney Bros. Tobacco Company in 1878. The cigarette was named after the Muslim city of holy pilgrimage, Mecca, tying the cigarette closely to the exotic East. The American Tobacco Company acquired the Mecca brand in 1911 through the dissolution of the Cigarette Trust, accounting for the high quality of the Mecca advertisements in the following years. Mecca, along with other Turkish cigarette brands, referenced the “Oriental” roots of their Turkish tobacco blends through brand name, pack art and advertising images. In particular, many Mecca ads featured elegant, exotic turbaned men with heavy mustaches. The ads made use of vibrant, luxurious colors and imagery.
In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. One of the earliest successful Turkish cigarettes, Mecca was introduced by the Kinney Bros. Tobacco Company in 1878. The cigarette was named after the Muslim city of holy pilgrimage, Mecca, tying the cigarette closely to the exotic East. The American Tobacco Company acquired the Mecca brand in 1911 through the dissolution of the Cigarette Trust, accounting for the high quality of the Mecca advertisements in the following years. Mecca, along with other Turkish cigarette brands, referenced the “Oriental” roots of their Turkish tobacco blends through brand name, pack art and advertising images. In particular, many Mecca ads featured elegant, exotic turbaned men with heavy mustaches. The ads made use of vibrant, luxurious colors and imagery.
Job – img7831
First made in 1838 and later patented in1849, JOB cigarette rolling papers were originally sold in small booklets in France, but are sold internationally today. They were designed by Frenchman Jean Bardou, who labeled them with a diamond between his initials J.B., gaining the papers the brand name JOB. The posters in our collection stem from a series of art nouveau artists hired in the 1890s to produce advertisements. The most famous, also sold as a lithograph, was illustrated by Czech artist Alphonse Mucha (1860-1939), and was reportedly inspired by Michelangelo's Sibyls in the Sistine Chapel. JOB commissioned artist Paul Harvey to design a series of posters for a new campaign in 2008 inspired by the original Mucha poster. Harvey’s collection was entitled “Famous Doubles” and incorporates both the font and border of Mucha’s original work. The JOB ads in our collection feature young, beautiful women smoking cigarettes seductively, a pastime reserved for wayward women and prostitutes at the time.
Job – img7832
First made in 1838 and later patented in1849, JOB cigarette rolling papers were originally sold in small booklets in France, but are sold internationally today. They were designed by Frenchman Jean Bardou, who labeled them with a diamond between his initials J.B., gaining the papers the brand name JOB. The posters in our collection stem from a series of art nouveau artists hired in the 1890s to produce advertisements. The most famous, also sold as a lithograph, was illustrated by Czech artist Alphonse Mucha (1860-1939), and was reportedly inspired by Michelangelo's Sibyls in the Sistine Chapel. JOB commissioned artist Paul Harvey to design a series of posters for a new campaign in 2008 inspired by the original Mucha poster. Harvey’s collection was entitled “Famous Doubles” and incorporates both the font and border of Mucha’s original work. The JOB ads in our collection feature young, beautiful women smoking cigarettes seductively, a pastime reserved for wayward women and prostitutes at the time.
Job – img7833
First made in 1838 and later patented in1849, JOB cigarette rolling papers were originally sold in small booklets in France, but are sold internationally today. They were designed by Frenchman Jean Bardou, who labeled them with a diamond between his initials J.B., gaining the papers the brand name JOB. The posters in our collection stem from a series of art nouveau artists hired in the 1890s to produce advertisements. The most famous, also sold as a lithograph, was illustrated by Czech artist Alphonse Mucha (1860-1939), and was reportedly inspired by Michelangelo's Sibyls in the Sistine Chapel. JOB commissioned artist Paul Harvey to design a series of posters for a new campaign in 2008 inspired by the original Mucha poster. Harvey’s collection was entitled “Famous Doubles” and incorporates both the font and border of Mucha’s original work. The JOB ads in our collection feature young, beautiful women smoking cigarettes seductively, a pastime reserved for wayward women and prostitutes at the time.
Job – img7834
First made in 1838 and later patented in1849, JOB cigarette rolling papers were originally sold in small booklets in France, but are sold internationally today. They were designed by Frenchman Jean Bardou, who labeled them with a diamond between his initials J.B., gaining the papers the brand name JOB. The posters in our collection stem from a series of art nouveau artists hired in the 1890s to produce advertisements. The most famous, also sold as a lithograph, was illustrated by Czech artist Alphonse Mucha (1860-1939), and was reportedly inspired by Michelangelo's Sibyls in the Sistine Chapel. JOB commissioned artist Paul Harvey to design a series of posters for a new campaign in 2008 inspired by the original Mucha poster. Harvey’s collection was entitled “Famous Doubles” and incorporates both the font and border of Mucha’s original work. The JOB ads in our collection feature young, beautiful women smoking cigarettes seductively, a pastime reserved for wayward women and prostitutes at the time.
Job – img7835
First made in 1838 and later patented in1849, JOB cigarette rolling papers were originally sold in small booklets in France, but are sold internationally today. They were designed by Frenchman Jean Bardou, who labeled them with a diamond between his initials J.B., gaining the papers the brand name JOB. The posters in our collection stem from a series of art nouveau artists hired in the 1890s to produce advertisements. The most famous, also sold as a lithograph, was illustrated by Czech artist Alphonse Mucha (1860-1939), and was reportedly inspired by Michelangelo's Sibyls in the Sistine Chapel. JOB commissioned artist Paul Harvey to design a series of posters for a new campaign in 2008 inspired by the original Mucha poster. Harvey’s collection was entitled “Famous Doubles” and incorporates both the font and border of Mucha’s original work. The JOB ads in our collection feature young, beautiful women smoking cigarettes seductively, a pastime reserved for wayward women and prostitutes at the time.
Job – img7836
First made in 1838 and later patented in1849, JOB cigarette rolling papers were originally sold in small booklets in France, but are sold internationally today. They were designed by Frenchman Jean Bardou, who labeled them with a diamond between his initials J.B., gaining the papers the brand name JOB. The posters in our collection stem from a series of art nouveau artists hired in the 1890s to produce advertisements. The most famous, also sold as a lithograph, was illustrated by Czech artist Alphonse Mucha (1860-1939), and was reportedly inspired by Michelangelo's Sibyls in the Sistine Chapel. JOB commissioned artist Paul Harvey to design a series of posters for a new campaign in 2008 inspired by the original Mucha poster. Harvey’s collection was entitled “Famous Doubles” and incorporates both the font and border of Mucha’s original work. The JOB ads in our collection feature young, beautiful women smoking cigarettes seductively, a pastime reserved for wayward women and prostitutes at the time.
Job – img7837
First made in 1838 and later patented in1849, JOB cigarette rolling papers were originally sold in small booklets in France, but are sold internationally today. They were designed by Frenchman Jean Bardou, who labeled them with a diamond between his initials J.B., gaining the papers the brand name JOB. The posters in our collection stem from a series of art nouveau artists hired in the 1890s to produce advertisements. The most famous, also sold as a lithograph, was illustrated by Czech artist Alphonse Mucha (1860-1939), and was reportedly inspired by Michelangelo's Sibyls in the Sistine Chapel. JOB commissioned artist Paul Harvey to design a series of posters for a new campaign in 2008 inspired by the original Mucha poster. Harvey’s collection was entitled “Famous Doubles” and incorporates both the font and border of Mucha’s original work. The JOB ads in our collection feature young, beautiful women smoking cigarettes seductively, a pastime reserved for wayward women and prostitutes at the time.
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One of the distinguishing features of electronic cigarettes (eCigs), is that unlike smoke produced from conventional cigarettes, which contains a mixture of harmful chemicals, the vapor produced from eCigs mainly consists of water vapor. Many eCig companies highlight the absence of smoke in their products as a USP of the product.
For instance, V2 Cigs, whose advertisements claim that the product produces the thickest vapor, also promotes the fact that it is “smoke free.” A Blu eCig advertisement proudly claims in bold letters, “vapor is the new smoke,” a clear reference to the fact that eCigs do not emit the chemicals found in conventional cigarettes. Pure Smokeless eCig ads showcase a stream of clear water accompanied by the message, “smooth tasting vapor cigarettes.” It is not hard to imagine what the eCig manufacturers are trying to imply with the ad- the vapor produced from the eCig is as safe and pure as water.
E-cigs deliver vapor to users by heating a solution of glycerin, nicotine and flavoring agents. E-liquids are flavored, including tobacco, menthol, coffee, candy, fruit and alcohol flavorings. A recent study1 found that the vapors emitted from eCigs are not just “pure water vapor” as advertised by the companies but contain nicotine as well as traces of other substances. The vapor was found to contain at levels lower than conventional cigarettes the following chemicals- formaldehyde, acetaldehyde, acetic acid and other toxins.
1. Grana, Rachel A., et al. “Electronic Cigarettes.” Circulation 129.19 (2014): e490-e492.
Smoke-Free – img22603
One of the distinguishing features of electronic cigarettes (eCigs), is that unlike smoke produced from conventional cigarettes, which contains a mixture of harmful chemicals, the vapor produced from eCigs mainly consists of water vapor. Many eCig companies highlight the absence of smoke in their products as a USP of the product.
For instance, V2 Cigs, whose advertisements claim that the product produces the thickest vapor, also promotes the fact that it is “smoke free.” A Blu eCig advertisement proudly claims in bold letters, “vapor is the new smoke,” a clear reference to the fact that eCigs do not emit the chemicals found in conventional cigarettes. Pure Smokeless eCig ads showcase a stream of clear water accompanied by the message, “smooth tasting vapor cigarettes.” It is not hard to imagine what the eCig manufacturers are trying to imply with the ad- the vapor produced from the eCig is as safe and pure as water.
E-cigs deliver vapor to users by heating a solution of glycerin, nicotine and flavoring agents. E-liquids are flavored, including tobacco, menthol, coffee, candy, fruit and alcohol flavorings. A recent study1 found that the vapors emitted from eCigs are not just “pure water vapor” as advertised by the companies but contain nicotine as well as traces of other substances. The vapor was found to contain at levels lower than conventional cigarettes the following chemicals- formaldehyde, acetaldehyde, acetic acid and other toxins.
1. Grana, Rachel A., et al. “Electronic Cigarettes.” Circulation 129.19 (2014): e490-e492.
She Vapes – img18747
Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.
Even in their brand names, these brands target women by speaking to their desires. For instance, brands names such as Vape Goddess, Vaping Vamps, She Vapes, and Lady all speak to specific images of women. The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman.
In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pinterest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pinterest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.
Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure.
Vogue – img18749
Like most consumer products, many electronic cigarette (e-cig) companies create products and advertisements specifically targeted to women. Many of these ads follow stereotypes associated with gender targeted ads and are either overly feminine (in shades of pink or with floral designs) or target insecurities.
Even in their brand names, these brands target women by speaking to their desires. For instance, the brand Vogue, brands it as “new lifestyle.” The e-cig devices for most brands under this category are available in pastel colors such as pink and peach. The slim design, very reminiscent of the slim cigarettes of popular women cigarette brands such as Virginia Slims and Max, are crystal tipped to appeal to the modern woman. An ad for Luli e-cigs has the image of the product on a vanity table by the side of an elegant and beautiful tiara made of pearls and in front of a vintage bottle of perfume. The presence of the product on the vanity case is intended to convey that it is just another element in making you look and feel beautiful.
In addition to creating sleekly designed devices, many brands have also created a whole line of fashionable accessories from e-cig lanyards to e-cig handbags. Cottien, which brands itself as the “most feminine electronic cigarette in the world,” has an artistic rendition of a fashion model on each device. Through blogs, Pinterest boards and Facebook posts, these e-cig companies reach out to women, including adolescent girls, and provide them with tips on how to be stylish and trendy. For instance, Pinterest board for Vapor Couture teaches women how to coordinate their dress with Vapor Couture accessories. The board for Cottien has images of pink frosted cupcakes and girly, floral, sneakers as must-have items for this summer.
Many of the e-cig brands through their descriptors, ads, and messages on social media boards also provide a subliminal message that vaping their brand will result in the smoker obtaining or maintaining a slim figure. An ad for Luli disposable e-cigs contains the image of the product along with the call out, “new improved formula, brand new design.” The ad is intended to encourage women to believe that a product was redesigned to better suit their needs.
