Collection: Discounts

JUUL’s business model is to get their devices into as many customer’s hands as possible and then sell them nicotine containing flavor pods on a recurring basis. One way JUUL does this is by regularly advertising discounts for its starter kits. (e.g. 15%, 25%, 40% off). Aligned with this strategy, JUUL heavily promotes its autoship subscription purchase plan for its pods. Other cost savings offered by JUUL include soliciting customers as marketing partners with the “JUUL referral program-give $15 get $15.” For price sensitive buyers, JUUL promotes its “JUUL savings calculator” to enable customers to realize that using JUUL is a cheaper way of satisfying their nicotine addiction than cigarettes.