Collection: IQOS Website

IQOS has a number of country-specific official websites that are geo-fenced, i.e. they can be viewed only by a person within the country. This was overcome by using VPN to access each country’s website. Many IQOS websites require visitors to attest that they are of legal age to use tobacco products in the country. These age gates, including that of the new USA IQOS site (getiqos.com), are ineffective in that an underage individual can simply click through.



The various IQOS websites feature extensive sections that describe the health and social benefits of using IQOS such as being free of the strong smell of tobacco and being exposed to reduced carcinogens. The Colombia and Romania page features the IQOS promises campaign: a series of health claims and company practices IQOS pledges to uphold for its users. In return, users can make a promise to switch from cigarettes to IQOS or to get others to try IQOS.



On the website are details to IQOS’s trial program. The program, which is offered by most countries in which IQOS is available, allows users to purchase and try the product for a period of 1 to 3 weeks after which they can choose to keep or return the product.



The IQOS Japanese website features more colors and options for customization. Additionally, the Japanese page links to IQOSphere, a unique rewards club for Japanese users. Through the IQOSphere program, users are able to collect points (called “Qoins”) through purchasing, sharing, or referring IQOS in exchange for invitations to exclusive events, special perks and IQOS accessories or devices.