Collection: IQOS Events
IQOS Club is one of many names given to PMI’s various user rewards programs. In these programs, IQOS users can refer friends to the product, earning money-back coupons for both the referrer and the referee. The apparent goal is to incentivize IQOS users to become extensions of the brand’s marketing team. As users earn points by referring more and more people, they receive higher tier status. In turn, this status earns them more perks, like exclusive gifts and party invitations, which are primarily distributed through these rewards programs. As peer-to-peer advertising is highly effective, this richly rewarded form of promotion could be a major way of recruiting more loyal IQOS users.