Theme:
Youth
Published:
1951
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This slogan suggested that smoking Luckies resulted in emotional and physical benefits, and both campaigns were colorful and youthful, featuring young, predominantly female models having the times of their lives. These ads presented Lucky smokers as young, attractive, vibrant, athletic, happy, and full of vitality. Without claiming health benefits outright, Lucky Strike portrayed its brand as healthy and enticing through these campaigns.
Keywords:
Cigarette
