Theme:
Today & Early Days
Brand:
Omar, Mogul, Fatima, Helmar
Manufacturer:
American Tobacco Company, S. Anargyros, Liggett & Myers Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Comments:
In the early 1900s, manufactures of Turkish and Egyptian cigarettes tripled their sales and became legitimate competitors to leading brands. In 1911, The American Tobacco Company introduced Omar, a premium Turkish blend cigarette, in order to compete with other leading Turkish brands like Murad. The ads border on stereotypical parodies of Eastern life and culture, yet they speak to the luxurious aspect of Omar cigarettes all the same. Though likely made of a Turkish blend, Moguls were advertised as "Egyptian Cigarettes.” The appropriation of Middle Eastern culture for these ads likely contributed to the perceived exoticism and thus attractiveness to consumers.
Keywords:
Cigarette
