Collection: Freedom Brand Names
Branding, which includes names and symbols, is an integral function of marketing as it helps confirm the credibility of the product, connect the company with potential consumers emotionally, and deliver a clear message about the product.
Like other consumer products, electronic cigarette (eCig) manufacturers too name their brands and products with deliberation to ensure that a clear message about the product is delivered to consumers. For instance, the brand name GreenSmoke conveys a natural and environmentally conscious product. Advertising images for the company echo this environmental concept. Many of the ads are in lush locations and the green color in the images is accentuated. In an ad for Green Smoke, a woman wearing a bright green lipstick is seen taking the eCig to her lip. The obvious message in this ad is that GreenSmoke is a harmless product that is as safe as your everyday fashion accessory. In it’s branding, NJOY pushes for a product that is “fun.” The brand name “NJOY” reminds consumers of this marketing angle every time it is mentioned.
Freedom based themes is a marketing ploy often used by eCig companies to target teens and youth. Brand names under this category are focused towards appealing to a sense of freedom: freedom of place, i.e. the freedom to use the device unrestricted by any regulation including smoke free policies, and, rebellion from authority. Some of the obvious freedom based brand names include Freedom Vapes” and “Freedom Smokeless.” However, some eCig companies opt for a more subtle nod to freedom such as “Revolution E-Cigarettes,” which promotes the tagline “Join The Revolution”.Teens in particular are attracted to freedom based appeals. Having freedom appeals to teens as it represents an attractive maturity that teens wish to have as young adults, and being rebellious is a natural part of adolescence.