Collection: Sex Appeal
The tobacco industry, including cigar companies, have for long used sex appeal to gain the attention of consumers.
In this section, you will see a lot of advertisements for Tiparillo cigars. The professional women in the advertisements (e.g., biologist, dentist, librarian etc) are presented as sexual objects. For instance, in the “Should a gentleman offer a Tiparillo to a violinist,” advertisement that appeared in Playboy magazine, the woman is seen intently gazing at the camera, with her silk shirt open and her cleavage exposed. The text that accompanies the advertisement is highly sexual in nature. A part of the advertisement reads, “Well, should you offer? After all, if she likes the offer, she might start to play. No strings attached.”
In another advertisement in the series, identical twins with pronounced cleavage are seen gazing at the camera. The green of their sweaters and the background is a subliminal nod to the menthol flavored Tiparillo. The open cigar pack with the phallic shaped cigar is pointed at the mouth of one of the twins. By portraying women in a sexual manner, the professionalism of the women is weakened and the women are nothing more than an object for male pleasure.
Although advertisements with sex appeal are primarily targeted at men, they also manipulate young women into believing that a certain brand of cigarette might make her sexier and more attractive to men.