Theme:
Targeting Women
Collection:
Women in Sports
Published:
1946
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Co.
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
In this advertisement, a young woman leans over the net with her tennis racket, happily showing off her Chesterfield cigarettes. The red-white-and-blue color scheme of this ad provide the woman with a healthy, All-American vibe, which Chesterfield counts on translating to the cigarettes as well. This wholesome girl is used to target other teen girls who might relate to her.
