Theme:
Propaganda Etc.
Collection:
1970's Disco
Published:
1973
Brand:
Winchester
Manufacturer:
R.J. Reynolds
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Is Winchester strictly a His and Ms. Proposition? Let's start with the juiciest part: the proposition. We didn't set out to be a his & hers smoke. Frankly, we thought of Winchester as largely for male chauvinist smokers and maybe a few leathery, liberated ladies. So we made Winchester masculine, but mild. And light. With a sensuous taste that separated the men from the boys. But, surprisingly, not from the girls. Even women with bras and bridges to burn tried it. And liked it. Because Winchester's not a cigarette. Not just another little cigar. It's a whole 'nother smoke. For a whole 'nother kind of Smoker's Lib.
