Theme:
War & Aviation
Collection:
World War I
Published:
1917
Brand:
McClure’s Magazine
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Help Her Fill a Pipe for "Sammy"! Our fighting men in the trenches and with the fleet need and crave tobacco. Help us send it to them.
Comments:
This advertisement attempts to raise funds to send troops tobacco by imploring readers to donate and mail in a coupon. The image created by Clarence F. Underwood, a cover artist for McClure’s Magazine, depicts a wounded soldier being treated by having a nurse light his tobacco pipe for him. The nurse’s actions suggest that smoking helps one to recover from wounds, and that tobacco is beneficial to one’s health from a medical standpoint.
Keywords:
Female, Male, war, WWI
