Theme:
Targeting Teens
Collection:
Today's Youth
Published:
1984
Brand:
Salem
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
The next series of advertisements, both from the Colombian brand Boston and from R.J. reynold’s Salem, feature a group of young friends engaging in fun activities together. These are targeted to younger audiences who are more carefree than their adult counterparts and whose immediate goals and concerns are often centered around having fun and enjoying the moment.
Keywords:
Female, lights, Male, Menthol, Youth
