Theme:
Targeting Teens
Collection:
Today's Youth
Published:
1990
Brand:
Boule d'Or
Manufacturer:
French
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
The translation in French of this ad is “The style of your 20s.” There is no question who this ad is directed towards, women in their 20s. The ad is simple and concise. It doesn’t mention health or the fact that the cigarettes give you energy or cause less irritation. The ad’s target audience is at the stage in their lives where they feel invincible and their primary concern is to be beautiful and have fun.
Keywords:
Fashion, Female, Health, Pleasure, Youth
