Theme:
Targeting Teens
Collection:
School Days
Published:
1942
Brand:
Old Gold
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
See that G! Something new has been added to that manly chest by a grateful Alma Mater. ..
Comments:
Something new has been added! Students making a varsity team were known as “Lettermen.” This undergrad got a “G” for Old Gold on his Gold sweater with the Gold school building crowned by a row of cigarette butts. Get them while they are fresh! The tower in the background looks like a cigarette box with cigarettes sticking out the top. The admiring eyes of the 8 fetching girls suggests that if you smoke Old Gold you get the girls.
Keywords:
boy, College, High school, man, Student, Teen
