Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
2000
Brand:
Merit
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Lighten up with Merit.
Comments:
This campaign appeals to a younger demographic with its unexpected and amusing visual pairings. This advertisement demonstrates the benefits of “thinking light” by featuring a large opera singer hoisted up on a rope by an individual man. This eye-catching advertisement pulls teens in and attracts them to Merit Ultra Lights through humor and surprise.
