Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1979
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Part of a campaign that features couples relaxing together in open blue expanses, this advertisement exudes relaxation and romance. The couple relaxes together in a park, the woman sitting below the man, looking up toward him and his cigarette. Beside them, a tall lamppost shines light on the evening setting, emphasizing the light aspect of the cigarette . Additionally, the blue and white background mimics the pattern on the cigarette box and speaks to the fresh and natural qualities of a light cigarette.
Keywords:
Female, Health, Light, Male, Tar
