Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1978
Brand:
Salem
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Taste is why Salem Lights is the largest selling low tar menthol cigarette.
Comments:
The neon lights of this advertisement against the black background not only refer to the lightness of the cigarette, but also allude to a bar scene. This spurs an association between Salem Lights and bars, drinks, and fun with friends, especially influential for a younger demographic. Additionally, the sex appeal of the full, red lips should not be overlooked. The mentholated aspect of the cigarette is emphasized by the neon green shades used for the text.
Keywords:
Health, Light, Menthol, Tar
