Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1994
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
Part of a campaign that features couples relaxing together in open blue expanses, this advertisement exudes relaxation and romance. The couple relaxes together, sunbathing on two white columns. Beside them, a tall, white, tapered tower stands perfectly erect, a blatant phallic symbol providing a not-so-subliminal sexual message. Additionally, the blue and white background mimics the pattern on the cigarette box and speaks to the fresh and natural qualities of a light cigarette.
Keywords:
Female, Health, Light, Male, Tar
