Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1986
Brand:
Parliament
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Recess (Parliament): A unique filter for extra smooth taste and low tar enjoyment.
Comments:
Part of a campaign that features couples relaxing together in open blue expanses, this advertisement exudes relaxation and romance. The couple sits together at the edge of an infinity pool, beside a suggestive fountain. The man angles his cigarette toward the woman, and the subliminal sexual message is complete. Additionally, the blue and white natural background, in combination with the greenery, mimics the pattern on the cigarette box and speaks to the fresh and natural qualities of a light cigarette.
Keywords:
Female, Health, Light, Male, Romantic, Tar
