Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1980
Brand:
Raleigh
Manufacturer:
Brown & Williamson Tobacco
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Take the road to flavor in a low tar cigarette
Comments:
Working men are strongly targeted in this advertisement featuring a big rig truck driver. The cigarette provides him with an opportunity to stretch his legs and take a break from work, but his manliness and power cannot be questioned. The light cigarette is associated with this strength and robustness when it is set next to the man and his behemoth truck, losing any associations with femininity or lack of flavor. The red, white, and blue of this photo further appeal to the everyday patriotic American man.
Keywords:
Health, Light, Male, Tar
