Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1980
Brand:
Du Maurier
Manufacturer:
Columbia Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Distinctively du maurier
Comments:
Meaning “Forward” in Italian, “Avanti” connotes progress and advancement. This advertisement is simple and elegant, appealing to those who want their cigarettes to reflect them as being more sophisticated. The reflection of the packs are darker and contain larger cigarettes than the actual packs, though the writing is backward, rather than “forward.” This subliminally contributes to the assumption that these cigarettes can reflect you as someone other than yourself.
Keywords:
Health, Light, Tar
