Theme:
Light, Super & Ultra Light
Collection:
Light
Published:
1980
Brand:
Tareyton
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Your present filter is only doing half the job, because it doesn't have Tareyton's activated charcoal filtration. There is no substiute for Tareyton lights.
Comments:
The purity of this light, filtered cigarette is underscored by this woman’s shockingly white teeth, the bold, white text, and the crisp, white Tareyton lights packaging. Her white eye -- as opposed to a black eye -- further symbolizes the lack of black tar in these light cigarettes, and it is emphasized by being the perfectly manicured woman’s only imperfection. Tareyton claims that its “activated charcoal filtration” is more effective than other filter systems, which are “only doing half the job.”
Keywords:
charcoal, Female, Filter, Health, Light, Tar
