Theme:
For your Throat
Collection:
Johnny Calls for Philip Morris
Published:
1938
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Merry Christmas and Happy Smoking- Johnnie
Comments:
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, grins proudly as he takes a step into a snow-covered chimney. He takes on the role of Santa Claus, only his bag of toys is full of cartons of Philip Morris cigarettes. We can only hope the real Santa Claus is still coming or the kids, but this ad would definitely be attractive to youngsters. “Merry Christmas and happy smoking,” Johnny says. His name is signed with an “ie,” though he often went by “Johnny” rather than “Johnnie.” Perhaps this was an attempt to make him seem even younger, thereby attracting the younger demographic.
Keywords:
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat
