Theme:
For your Throat
Collection:
Johnny Calls for Philip Morris
Published:
1942
Brand:
Philip Morris
Manufacturer:
Philip Morris
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
These are the findings of distinguished doctors- in clinical work with actual men and women smokers- like you.
Comments:
Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, points toward large text which reads, “No ‘smoked-out’ throat for You—when you join Johnny’s Call for Philip Morris.” The false health claims abound: According to the ad, “distinguished doctors” have determined that Philip Morris cigarettes are less irritating than other brands, capitalizing on the public’s worries over smoking-related health conditions. Most ludicrous of all is the claim that Philip Morris was “proved” to be “safer for your nose and throat!”
Keywords:
Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat