Johnny Calls for Philip Morris – img2751

For your Throat

Johnny Calls for Philip Morris

1942

Philip Morris

Philip Morris

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Cigarette

These are the findings of distinguished doctors- in clinical work with actual men and women smokers- like you.

Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, points toward large text which reads, “No ‘smoked-out’ throat for You—when you join Johnny’s Call for Philip Morris.” The false health claims abound: According to the ad, “distinguished doctors” have determined that Philip Morris cigarettes are less irritating than other brands, capitalizing on the public’s worries over smoking-related health conditions. Most ludicrous of all is the claim that Philip Morris was “proved” to be “safer for your nose and throat!”

Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat