Johnny Calls for Philip Morris – img2750

For your Throat

Johnny Calls for Philip Morris

1942

Philip Morris

Philip Morris

Advertisement

Cigarette

You can't help inhaling- But you can help your throat!

Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, “calls” for Philip Morris below large text that assures smokers, “NO WORRY ABOUT THROAT IRRITATION – even when YOU INAHLE!” The ad insists that all smokers inhale, but the inhalation is no cause for alarm if you smoke Philip Morris cigarettes, as there is “proof” that they are more healthful cigarettes. The false health claims abound: According to the ad, “eminent doctors” have determined that Philip Morris cigarettes are less irritating than other brands, capitalizing on the public’s worries over smoking-related health conditions.

Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat