Johnny Calls for Philip Morris – img2740

For your Throat

Johnny Calls for Philip Morris

1947

Philip Morris

Philip Morris

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Cigarette

Because Philip Morris is the only leading cigarette scientifically proved far less irritating to the nose and throat

In this “Johnny on the Spot” ad, Johnny Roventini (1910-1998), the famous Philip Morris spokesperson, visits a farmer in the field. He leans against the fence and holds up a giant pack of Philip Morris cigarettes. Johnny tells the farmer that Philip Morris is “the ONLY leading cigarette scientifically proved far less irritating to the nose and throat.” This claim was intended to ease a worried public concerned about the negative health effects of smoking.

Actor, Child, Doctor, Health, Johnny Roventini, Male, Throat