Her throat insured for $50,000.00. The $50,000 insurance is a studio precaution against my holding up a picture, says Miss Del Rio. So I take no chance on an irritated throat. No matter how much I use my voice in acting, I always find Luckies gentle.
Mexican actress Dolores Del Rio (1905-1983), known affectionately as the “Princess of Mexico,” provides this glamorous testimonial for Lucky Strike. A popular silent film star in America, Del Rio found continued success in the “talkies” in America and later in Mexico. This ad was printed in 1938, which marked the dwindling of her American stardom. The film studio, 20th Century Fox, most likely hoped to garner publicity for itself, for their new film, and most importantly for a suffering Del Rio. The film is listed here as “Shanghai Deadline” but was renamed “International Settlement” when released. Though the ad wasn’t able to salvage Del Rio’s American career, her fall from stardom urged her to return to Mexico where she found astonishing acting success. This particular ad portrays Lucky Strikes as cigarettes safe for the throat; it explains that Del Rio’s throat is insured for $50,000 and that she takes “no chances on an irritated throat” and finds “Luckies gentle.”
Actor, Dolores Del Rio, Female, Irritation, Throat