Theme:
For your Throat
Collection:
Guard Your Throat
Published:
1934
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
For throat protection, It's Toasted. Long golden strands of only the center leaves
Comments:
A glamorous woman smokes a Lucky Strike cigarette and claims that “Luckies are always in All-Ways kind to your throat.” This ad presents Lucky Strikes as a “mild” cigarette which will not irritate the throat, or cause harm. In essence, Lucky is claiming a healthy cigarette with the ability to prevent illness, as it claims the toasting process is undergone “for throat protection.” It also claims that its tobacco is healthier and less irritating than the tobacco used in other cigarettes, using adjectives like “clean” and “mildest” when describing its tobacco leaves.
Keywords:
Female, Irritation, Mild, Throat, Toasted
