Theme:
Fresh, Pure, Natural & Toasted
Collection:
Sheep Dip
Published:
1931
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
'Toasting expels' Sheep-Dip Base (black, biting, harsh irritant chemicals) naturally present in every tobacco leaf.
Comments:
“It’s Toasted” is a slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf. Purported to “remove harmful corrosive acrids (pungent irritants)” and to “sterilize” tobacco. In reality, their curing of tobacco did not differ from methods of other manufacturers.
Keywords:
Animal, Elder, Health, Male, Science
