Theme:
Fresh, Pure, Natural & Toasted
Collection:
Nature in the Raw
Published:
1932
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
The King of Beasts, 'Nature in the Raw'- inspired by the brute force and savage cunning which has made the lion ruler of the African jungle. 'Nature in the Raw is Seldom Mild' and raw tobaccos have no place in cigarettes.
Comments:
“It’s Toasted” is a slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf. Purported to “remove harmful corrosive acrids (pungent irritants)” and to “sterilize” tobacco. In reality, their curing of tobacco did not differ from methods of other manufacturers.
Keywords:
African Jungle, Mild, Raw, Toasted
