Theme:
Fresh, Pure, Natural & Toasted
Collection:
Nature in the Raw
Published:
1932
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
The Dark and Bloody Ground, 'Nature in the Raw' as portrayed by N.C. Wyeth, noted painter of the American Indian, inspired by the fierce cruelty of the savages, whose knives and tomahawks caused the story of the Pioneer West to be written in blood.
Comments:
“It’s Toasted” is a slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf. Purported to “remove harmful corrosive acrids (pungent irritants)” and to “sterilize” tobacco. In reality, their curing of tobacco did not differ from methods of other manufacturers.
Keywords:
Male, Mild, N.C. Wyeth, Native American, Raw, Toasted
