Theme:
Fresh, Pure, Natural & Toasted
Collection:
Nature in the Raw
Published:
1932
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Custer's Last Stand, 'Nature in the Raw'- as portrayed by the great painter of the American Indian, N.C. Wyeth, inspired by the massacre of Custer's dauntless band at Little Big Horn, Montana, by the savage Sioux Indians, June 25, 1876. 'Nature in the Raw is Seldom Mild- and raw tobaccos have no place in cigarettes.
Comments:
“It’s Toasted” is a slogan of the American Tobacco Co. for its Lucky Strike brand from 1917, referring to heat curing rather than sun drying of the leaf. Purported to “remove harmful corrosive acrids (pungent irritants)” and to “sterilize” tobacco. In reality, their curing of tobacco did not differ from methods of other manufacturers.
Keywords:
Colonel Custer, Male, Mild, N.C. Wyeth, Native American, Toasted
