Rose Mary for President. Someday. Meanwhile you've got Virginia Slims. The taste for today's woman.
This ad for Virginia Slims, a cigarette brand marketed exclusively to women, features a campaign button for a woman running for presidency, with the text below reading “Someday.” The brand represents itself as supportive of women in politics, but tells women to be complacent with the fact that for now, they have their own cigarette – just as good as being president, right? The first woman to ever run for president ran in 1872. One-hundred years later, in 1970 when this ad was printed, women had still failed to win a primary election for a major political party. Virginia Slims manipulates women into believing that the brand is modern, forward-thinking, and supportive of women’s liberation. The juxtaposition of power with femininity is a marketing ploy which tobacco companies exploit decade after decade.
adult, empowerment, Female, humor, liberation, Political, president, woman
