Theme:
Targeting Women
Collection:
Objectifying Women
Published:
1970
Brand:
Muriel Coronella
Manufacturer:
Altadis, USA
Quote:
One of these girls can fulfill your wildest dreams if you help fulfill hers.
Comments:
This advertisement seems to be selling women and their sexual favors: “One of these girls can fulfill your wildest dreams if you help fulfill hers;” however the “dreams” they will fulfill for “you” refer to a new Corvette or a trip to Europe, not the sexual favors as the title text may suggest. The ad shows three scantily clad women, dressed like showgirls, and explains that they are entering to win a beauty pageant, Miss Muriel, sponsored by the Muriel Coronella cigar company. This advertisement objectifies women to sell cigars to men.
Keywords:
Fashion, Female, woman
