Theme:
Targeting Women
Collection:
Objectifying Women
Published:
2000
Brand:
Winston
Manufacturer:
R.J. Reynolds
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Of course they're real, they're Winstons.
Comments:
This advertisement looks like a box of Winstons, itself. The image features a man checking out a woman as she walks by smoking a Winston cigarette. The box of cigarettes sticks out of her skintight back pocket, highlighting her curvaceous rear. “Of course they’re real, they’re Winstons,” the text says, as if the woman responds to the man’s dirty question with a clever retort. The ad targets young people who would find the sexual innuendos appealing, and especially young men who would find the woman’s body irresistible. The “No Bull” slogan is also targeted toward young audiences.
Keywords:
Female, Male, man, sex appeal, woman
