Theme:
Targeting Women
Collection:
Objectifying Women
Published:
1933
Brand:
Lucky Strike
Manufacturer:
American Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
Luckies draw easily- burn evenlyIt also means no annoying loose end to cling to lips or mess up the nice things in a woman's purse. And everyday more and more women are showing their appreciation by saying Luckies please.
Comments:
There is no denying the sexual innuendos of this 1930s advertisement: “So round, so firm, so fully packed,” the text reads above two large, touching circles which resemble breasts or testicles. Of course, the text also refers to a Lucky cigarette as the ad attempts to subliminally link sex with smoking.
Keywords:
Female, sex appeal, woman, young adult
