Theme:
Targeting Women
Collection:
Objectifying Women
Published:
1936
Brand:
Old Gold
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
When the amorous antique can't take his aged glimmers of your silken shapelies, don't fry him to a frazzle.
Comments:
In this advertisement, a beautiful young woman reaches for a cigarette as a defense when a dirty old man “ogles” her. The enlarged size of the cigarettes makes them look more like a weapon than anything else, but the text explains that the cigarette is meant to “soothe even the savage peeve.” The ad targets women who wish to be glamorous, and appeals to their senses by using clever language, including fun puns and alliteration.
Keywords:
Fashion, Female, humor, Luxury, Male, man, pinup, senior, sex appeal, sophisticated, woman, young adult
