Theme:
Targeting Women
Collection:
Objectifying Women
Published:
1990
Brand:
Embassy
Manufacturer:
Imperial Tobacco
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement features a huge warning, “SMOKING CAUSES CANCER,” and manages to incorporate the warning into its campaign: “Looking after number 1.” In the ad, a man hugs a huge, plush Embassy cigarette box in the cab of a rickshaw as his girlfriend struggles to peddle them forward. The ad indicates that his cigarettes are his number one priority, not his girlfriend, and hot avoiding cancer. The ad appeals to young people who would find its anti-establishment message appealing.
Keywords:
bicycle, couple, Female, humor, Male, man, Teen, woman, young adult
