Theme:
Targeting Women
Collection:
Objectifying Women
Published:
1998
Brand:
Kamel Reds
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement, designed to resemble a comic book, features a woman dressed in revealing red armor with a pack of Red Kamels strategically placed near her crotch. Though she is sexy, she is also strong and tough, appealing both to young women who wish to emulate her, and young men who find they are attracted by the challenge of a strong female. The Red Kamel advertisements were both retro and futuristic, further targeting the young, urban crowd.
Keywords:
Comic, Female, sex appeal, woman
