Theme:
Targeting Women
Collection:
Objectifying Women
Published:
1997
Brand:
Camel
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Quote:
What you're looking for.
Comments:
The woman in this advertisement seductively licks an ice cube, which melts into the palm of her hand to form the shape of a Camel. The oral association reminds viewers that smoking is an oral behavior. The bright blue color draped against her skin reflects the shocking blue of her eyes and relates to the “freshness” of menthol. The ad exploits the woman’s sex appeal to relate her to Camels as two things that men are “looking for.”
Keywords:
Female, Menthol, refreshing, sex appeal, summer, Swimming, woman, young adult
