Theme:
Targeting Women
Collection:
Couples in Love
Published:
1960
Brand:
Chesterfield
Manufacturer:
Liggett & Myers Tobacco Co.
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This young couple rests together on a beach. The woman leans softly over the man, lighting her cigarette on his. In the foreground, the Chesterfield box is pictured next to a cup with two straws and a perfect submarine sandwich, as if to say “As part of a balanced breakfast!” The advertisement employs romance and sex appeal to attract young people to this advertisement.
Keywords:
Female, Fresh, Male, romance, Soft
