Theme:
Targeting Women
Collection:
Couples in Love
Published:
1956
Brand:
Winston
Manufacturer:
R. J. Reynolds Tobacco Company
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement targets young people by featuring young professionals meeting at a telephone booth, most likely in a train station. The two of them both smoke their Winston cigarettes as they bond and become friends over their mutual preference for the brand. The ad seeks to portray everyone everywhere as smoking Winston cigarettes, normalizing them into popular culture. The cigarette is advertised here as having an “exclusive Winston filter” which allows the flavor to “come through for you to enjoy.”
Keywords:
adult, couple, dating, Female, Male, man, phone, romance, suitcase, train, woman
