Theme:
Targeting Women
Collection:
Couples in Love
Published:
1965
Brand:
Kent
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement depicts a couple suiting up to go skiing. The woman smokes a Kent herself as she lights the man’s cigarette. The white background and the couple’s all-white clothing associate Kent cigarettes with purity; With Kent’s advertisement of their “famous Micronite filter,” it is clear that purity is a huge marketing ploy for Kent.
Keywords:
adult, Athletic, couple, Female, Male, man, Micronite, romance, skier, Skiing, winter, woman
