Theme:
Targeting Women
Collection:
Couples in Love
Published:
1964
Brand:
Kent
Manufacturer:
P. Lorillard
Format:
Advertisement
Tobacco Type:
Cigarette
Comments:
This advertisement depicts a couple painting, presumably after moving into a new place. The woman lights up the man’s cigarette as he takes a break from painting, associating cigarettes with rest and relaxation. Additionally, the white background and the couple’s all-white clothing associate Kent cigarettes with purity; With Kent’s advertisement of their “famous Micronite filter,” it is clear that purity is a huge marketing ploy for Kent.
Keywords:
adult, couple, Female, Male, man, Micronite, romance, woman
